Is outsourced marketing right for your business?

In these days of increased NI payments, a shortage of multi-skilled personnel and challenging employment laws, many businesses are considering whether an outsourced marketing resource might be more effective for their business. Here’s our quick guide to why you should seriously consider outsourcing your marketing activity:

You need a variety of skills in one person

In our experience, and after many years of marketing management, it’s extremely rare to find someone who is competent in all marketing disciplines. For example, SEO, PPC, content writing and campaign management all require very diverse skills, and it is almost impossible to find one person who has the depth of knowledge to carry out all of these out effectively.

However, an experienced marketing consultant will have access to a network of specialists who you can use and will take the hard work out of sourcing these experts for you. It’s a perfect way to get access to the skills you need, when you need them, without a long term, expensive commitment of employing a new member of your team.

You want results quickly and don’t have time to get a new employee up to speed

Taking your time to get a new employee up to speed with your business means that your marketing activity takes at least a couple of months to get up and running. This is particularly true if you aren’t actually sure what marketing activity will deliver the results you’re looking for.  

A good marketing consultant will start by giving you a strategy that is designed to meet your business goals. From there, it’s easy to work out what campaign activity you should focus on and get the external skills you need to deliver this.

You don’t think there is enough work to warrant taking on a full-time employee

You’re an expert in your business because you had a passion for whatever it is you offer. What you aren’t, necessarily, is an expert in marketing. You know you want to grow, you understand that marketing is the best way to achieve this, but have you really got enough work for a full-time employee?

This is where using a marketing consultant and outsourcing your marketing needs is the perfect solution – you get access to the skills and expertise that your business needs but on a flexible, part-time and cost-effective basis.

It can also be the first step towards having your own in-house resource once you know what works and what is needed.

Why not kick-start your marketing with a bespoke strategy workshop with us? Email us at hello@matchmarketingservices.co.uk to find out more.